Studying the Impact of Privacy Information on Online Purchase Decisions

Here is a short CHI paper from researchers at Carnegie Mellon about how users use (or do not) a more privacy-aware browser. Their conclusion: Privacy concerns are prevalent among users’ current apprehensions about using the Internet for making purchases. While tools are available to make certain aspects of Internet shopping easier (e.g. comparing prices across … Read moreStudying the Impact of Privacy Information on Online Purchase Decisions