Literature on behavior change can help us design more engaging notices & legal communications. The company OPower uses these principles to get people excited and invested in their energy bills. Could we use the same communication strategies for legal information?
Here are some clips from a wonderful report from US regulators/the Kleimann group about how best to convey tough, complex info to laypeople. Some of them are general to any kinds of communication — others specific to web/desktop communication.
via Smarter Information, Smarter Consumers – HBR. As policy makers turn their attention to the private sector, they’re using a similar approach to disclosure—with, if anything, even bigger implications. Ironically, the potential gains to businesses and consumers will come about in part because of the increasing difficulty in making wise decisions about ever-more-complicated products and … Read moreSmarter Information, Smarter Consumers from HBR