This was Virgin Airline’s mandated disclosure, as done as a music video, that I saw on a recent flight to LA.
And Behind the Scenes of the video:
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From a write-up of the video on marketing blog Digital Synopsis:
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane!
The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety video a full blown makeover. 36 dancers spent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing. The end result is this innovative piece of entertainment that has received over 5.8 million YouTube views, 430,000 Facebook shares and 17,000 tweets in less than 2 weeks!
Watch the full video below:Behind the scenes:
The cast consisted of 10 So You Think You Can Dance alum, 2 former Olympians and 1 American Idol finalist. Watch this behind-the-scenes video to know more about the VX Safety Dance concept, the crew and the creative minds behind the campaign:
You can submit your dance moves at VXsafetydance.com and be part of Virgin America’s next safety video. What ‘s your take on this new approach to in-flight safety demonstrations? Ingenious or ineffective? Would you find this entertaining if you’re a frequent flyer? Share your views in the comments section below.