In this Jam we brought together designers and legal researchers interested in privacy to reimagine together how privacy policies can be redesigned to be more user-friendly, transparent – and to be actually read by internet users!
Our privacy Jammers and prototype creators were Isacco Chiaf, Laura Beck, Flore De Crombrugghe, Cedric Zwaenepoel, Johan Van Looveren, Pieter-Jan Ombelet, Natalie Bertels, Laurens Naudts, Amandine Leonard, Lina Jasmontaite, Jussi Vaihia, Henning Böttcher, and Mathias Vermeulen. Stefania Passera, tryly yours, as always was the main facilitator and Valerie Verdoot, Tom Vercruysse and Pagona Tsormpatzoudi gave a big helping hand.
Scope of the Jam
The main goal was increasing user awareness and engagement with legal information in an easy way.
Team 2′s concept also attempted to capture users’ attention at sign up, but also created a system to easily keep track of one’s choices.
The concept is called “It’s UP to you” because during sign up the user is asked to opt-in or opt-out from certain things: swiping up means “I accept” and swiping down means “I do not accept”. Each opt-in (e.g. cookies, discoverability, behavioral advertising etc) has an identifiable icon, and users can easily review and change their privacy choices later on from their account page.
Click here to check out the pdf mock-up.
The concept relies on the overview+detail principle, so the user has access to clear headings to get oriented on the topic, and then can expand each topic to learn more. The privacy provisions are divided into “data you give” (things the user decides to publish or to opt-in) and “data we take” (extracted by Twitter) in order to show more clearly the difference between the two types of collected data.
The numbers appearing next to the icons indicate how many types of data are used for a certain purpose e.g. in this fictional example 5 different types of data are used for service improvement.
Click on the picture below to see the prototype