The Boring-Exciting Map to understand users’ needs

MargaretLegal Product Design, User Research ToolsLeave a Comment

This prompt asks the user to lay out possible ideas for a challenge area along a vector. In this instance, it’s what would be most boring (uninspiring) to what would be most exciting. After they lay things out, then you can follow up with why’s to uncover what the key factors are to get them excited about an idea in this space.

Boring To Exciting Map

Boring To Exciting Map-1

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