Clayton Christensen writes about disruptive technologies, that break open new markets and transform industries.
Anyone who is interested in the future of law must read this.
Christensen outlines the difference between ventures that are sustaining (staying within the same market, and advancing an established model incrementally) versus disruptive (going outside the market, finding new users who aren’t being served and new needs that aren’t being met, and building an entire new market in the domain).
The Innovator’s Dilemma by Clayton Christensen
